# The Sales Operator

> Rebuilding GTM, for the leaders who still operate. The operator's playbook for building go-to-market in the AI era, written by a sitting revenue leader who builds his own tools. Receipts only.

## What The Sales Operator is
The Sales Operator is the field record of a GTM operator building in real time. It is Heath Barnett's personal brand, not his employer's. It shows the GTM leader who still operates how to build go-to-market differently in the AI era, with receipts. The scope is sales, AI, and the teams who drive the execution: building the system, leading the people, hitting the number. The recurring theme inside the writing: solve the slow, see the invisible.

## Who it serves
GTM leaders who still operate. The VP, Director, or Head of revenue, GTM, sales, customer success, RevOps, or growth who builds, not just manages. In the AI era, the leader who operates wins.

## How The Sales Operator writes
First-principles, practitioner voice. Plain declaratives, scar before lesson, receipts on every claim. No theory, no fluff, no press releases. Five content types: Build Log, Lens, Field, Signal, Scar.

## Key pages
- Site: https://thesalesoperator.ai
- Newsletter: https://thesalesoperator.ai/newsletter
- Newsletter archive: https://newsletter.builtgtm.ai

## Author
Heath Barnett, a sitting VP of Revenue who builds his own GTM tools.