Build a partner channel that produces pipeline
Partnerships that stop at a signed agreement produce nothing. Recruit, activate, and co-sell.
Build a partner channel that produces pipeline
Partnerships that stop at a signed agreement produce nothing.
Recruit, activate, and co-sell.
Details
Details
Details
Details
The recruit-score-activate pattern
Not a partner-specific receipt, there is no dedicated partner-channel build yet: this is the same recruit-score-activate pattern that took product usage from nothing to our top channel, applied here to partner recruitment instead.
The right partners
A first joint motion
A named-account co-sell
Events that convert
The workflow that solves it, one step at a time.
Each step is the plain question you are already asking. The skills answer them in order, one handing its receipt to the next.
Score the fit, pitch mutual value in their terms, enable them, and ship a first joint motion instead of going dark after kickoff.
Map the account across both companies, set ownership, build the joint value story, and plan the shared path to close.
Tier it, set the research angle, build the multi-thread across marketing and sales, and orchestrate touches so the account feels one motion.
The right guest list, a real draw, an on-site conversation plan, and follow-up that converts.
The right partners, a first joint motion, a named-account co-sell, and events that convert.
- All 4 chained skills resolve to real, scored skills.
- Has a problem, an outcome, 2+ steps, and proof from a real build.
- Ships an example chat showing the play run in Claude.
- Reads in plain operator voice, grounded in a real build.
We did not just check the structure. A judge read this play against the full text of every skill it chains (composition), then ran it on a real scenario end to end (simulated). It passed both. Test scenario: Marcus, Head of Partnerships, has 40 agencies signed and nothing happening, needs to pick who to work and land a real joint motion.
This play runs across the org, not inside sales.
Every function below owns a piece of the play. Skip one and it stalls where most GTM plays stall: in the handoff.
Without it: Partners map accounts nobody on your side works.
Without it: The pitch is two logos with nothing between them.
Without it: Partner pipeline is invisible, so the channel gets cut.
Without it: Partners promote whoever pays them, and it is not you.
Watch the skills answer in order.
Describe your situation in plain language. The right skill fires on its own and hands its receipt to the next.
Before you run it, I ran it for real.
This workflow is genericized from a real build. Here is the number it moved, and what I actually did.
WHAT I DID ›
If you sell a product people can use before they buy, you already have a product-led channel. The question is never whether it exists. It is whether your usage data has been turned into context a rep can act on. Map the events first. The motion comes after.
Dig into the full build →The partner list is only as good as the first co-sell
Partner-recruit and the co-sell play hand the team scored partners and a mapped account; the pipeline comes from the first joint deal both sides actually work. Here is how a marketing or partnerships leader turns a signed agreement into a working motion instead of a logo on a slide.
Every new partner gets one named account, one joint owner on each side, and a dated first move inside the first month. The team rehearses the mutual-value pitch and the co-sell handoff before kickoff, and no partner counts as active until the first deal is in motion.
- 01Teach the fit score, not the logo
Walk the team through what partner-recruit's criteria actually predict: overlapping customers, a seller who gains from the intro, and a reason to move now. A famous logo with no shared accounts fails the read.
- 02Put a clock on activation
A signed agreement starts a 30-day clock to the first mapped account and joint call. The weekly partner review opens with the agreements still sitting at zero motion.
- 03Rehearse the mutual-value pitch
Roleplay the recruit conversation in the partner's terms: what their sellers earn, what their customers gain. If the pitch only explains what you get, it is not ready.
- 04Inspect sourced pipeline, not signed logos
Once a month, count which partners produced mapped accounts, meetings, and pipeline, then move the co-sell and field-event effort toward the ones that did.
One plugin. 4 skills, bundled.
The whole playbook installs as a single plugin in Claude Code, no copy-pasting 4 times. Or grab any single step above. It runs on what you paste; connect your stack to go live.