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Every skill here is a workflow I run, genericized so you can make it yours. Pick the outcome you are short on, take the skill, paste your data.
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Who to aim at, the list, the signal, and the first touch that gets a reply.
Start any analysis without connecting a thing.
Tells you exactly what to hand over, takes it in whatever shape you have, and feeds it to the analyst skill. Connectors optional.
Get a ranked slate of customers to interview.
Scores every paying customer against your ICP and returns a prioritized list with a verdict and reason each.
Find what your wins, losses, and churn share.
Reads closed-won, closed-lost, and churned accounts, then hands back a ranked list of lookalike accounts to work.
Score whether an account is a real ICP fit.
Rolls firmographics, product usage, hiring intent, and tech stack into one 0-100 verdict, and flags where a scoring tool is wrong.
Turn a pile of accounts into a stack rank with a reason on every row.
Fair across channels, blank fields never scored as zero, with a why behind each account's score.
Fill the gaps: email, phone, LinkedIn, title.
Give it a name and company, or a domain, and get contacts or firmographics back. Waterfalls across your tools.
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Find where your sequences leak, stage by stage.
Breaks each cadence down, finds the drop-off, benchmarks it, and hands back specific fixes.
Find where the funnel leaks and what to fix.
Finds the leak, the accounts to work next, and where the scoring model is quietly letting you down.
Turn "which leads should I work?" into a ranked work plan.
Sorts every lead into hot, engaged, cold, or never-touched, computes days-dark, and names the next move per lead.
Turn one signal into a cold email that earns a reply.
From a prospect and a specific angle, writes a short email or 3-touch sequence built on one idea, no filler.
Turn a cold dial into a conversation.
A permission-based opener plus ready turns for the four objections you actually hit on the phone.
Walk in with the questions that qualify.
Tailored discovery questions sequenced problem to impact to next step, each mapped to your qualification framework.
Turn a LinkedIn prospect into a warm thread.
A connection note plus value-first follow-ups, matched to whether the prospect is cold, engaged, or gone quiet.
Design an outbound cadence where every touch has a point.
The steps, timing, channel, and intent of each touch, tuned to the segment's value.
Turn an ICP into a scored, prioritized target list.
The firmographic and signal filters, the tiering, the personas per account, and the reason each account earns its spot.
Turn a buying signal into a timely touch.
Read the trigger (funding, hire, launch, job posting, tech change), pick the one angle it earns, and write the touch while it is still fresh.
Turn 'we should run ads' into a plan with a kill rule.
The audiences, the offer per audience, the creative angles, the budget split, and the metric that calls it a win.
Get press without spray-and-pray.
The story angle, the target journalists by beat, the pitch, and the follow-up a reporter might actually answer.
Run a webinar that fills seats and moves pipeline.
The topic that draws, the promo sequence, the run-of-show, and the follow-up that converts attendees.
Build a demand plan whose math you can check.
The ICP, offers by funnel stage, the channel mix, the content, and the pipeline math backward from target.
Design a customer-interview study and turn transcripts into messaging.
Who to talk to, a non-leading interview guide, and how to turn transcripts into positioning and messaging inputs.
Build a list worth having, not just a big one.
The subscribe offer, the growth loops, the content rhythm, and the metrics that matter beyond list size.
Write positioning your whole team can repeat the same way.
Turns what you do, who it's for, and why you win into one positioning statement and a full message house.
Get quoted by answer engines and clicked in search.
Audits a page or site on both tracks and returns effort-vs-impact ranked fixes so an AI answer engine will quote you.
Hand a writer a brief they can start from without a meeting.
Turns a keyword or topic plus an audience into a writer-ready brief that kills the back-and-forth.
Ship the change that gets one more visitor to yes.
Audits a landing page and returns prioritized conversion fixes across hero, proof, friction, and CTA.
Ship the launch with assets done and owners named.
Builds a tiered go-to-market launch plan sized to what the release actually deserves.
Turn a target list into an account-based play, not a spray.
Tier it, set the research angle, build the multi-thread across marketing and sales, and orchestrate touches so the account feels one motion.
Recruit a partner and actually activate them.
Score the fit, pitch mutual value in their terms, enable them, and ship a first joint motion instead of going dark after kickoff.
Close with a partner, not just trade a lead.
Map the account across both companies, set ownership, build the joint value story, and plan the shared path to close.
Run an event that produces pipeline, not badges scanned.
The right guest list, a real draw, an on-site conversation plan, and follow-up that converts.
Build a signal library that fires, decays, and combines.
Which signals actually mean now?
relevance
Run the four-part relevance check on a cold message before it sends, or on a draft that already exists.
Turn a finished campaign into a change your agent can read.
Rebuilds the decisions behind one outbound campaign, ties every number back to one of them, separates what worked from why it worked, and writes one specific change into the list, the angle library, or the instructions.
account-video-script
Write one four beat video script for one account, grounded only in that account's own pages, with the source URL on every factual line, so an avatar can say it in your voice while the prospect's own page is on screen.
Convert more pipeline
Define qualified, score the market you can win, and walk into every call ready.
Get a straight verdict on every open deal.
Healthy, slipping, stuck, or dead. Checks real activity, whether the rep qualified it, and whether the deal is multi-threaded.
Walk into any deal review knowing what is actually known.
Two reads on one deal: is the forecast real, and what the conversations actually say, structured on your qualification framework with a stage-vs-reality check.
Know if you have enough at-bats for next quarter.
Forward-looking coverage math per channel and per rep, so you see the gaps before they cost you the number.
Walk into every 1:1 with the gap already found.
Turns rep data into a specific coaching priority per person, plus the team-level pattern underneath them.
See if you have enough pipeline, who to work next, and if it is quality.
Three reads for managers and reps: coverage and activity by channel, five ranked lists of accounts to go after, and this month's ICP quality.
Read how an account actually uses you.
Turns raw usage into per-capability adoption tiers, a 12-week trend on each, power-user IDs, and a ghost-active flag.
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Get a structured account read straight from your CRM.
A sixty-second summary, a multi-source activity audit, a qualification-vs-stage gap check, and an 8-state deal-risk verdict.
Ship the analysis: the CRM update, the post, the email.
Takes a read's output and drafts what goes out, draft-first and fully logged, ready to paste or write directly when connected.
Turn a messy CRM into a ranked cleanup list.
Finds the hygiene problems that break reporting first: missing fields, stale records, duplicates, and bad stages, before the cosmetic ones.
Build funnel metrics the meeting will actually trust.
Conversion by stage, velocity, and win rate with every definition pinned, and the leak named.
Forecast a defensible range, not a hero number.
Category definitions, coverage math, historical conversion, and a low / likely / high range vs quota.
Design lead routing and SLAs that actually get built.
The assignment rules, round-robin or account-based logic, SLA timers, and fallbacks, written as a spec.
Cut the GTM stack without breaking it.
Maps every tool to a job, finds overlap, unused seats, and gaps, and sequences cuts to the renewal calendar.
Get an honest read on which channels drove pipeline.
Picks first, last, or multi-touch to fit the question, names each model's blind spots, and produces a caveated channel read.
Make revenue reporting a weekly habit that drives action.
Pairs a where-we-stand-and-why write-up with a list of hot leads and deals to work now, so the report ends in moves, not a screenshot.
Get one forecast-aware brief that names today's priorities.
Composes deal risk, pipeline, coaching, and conversation reads into a single morning brief, in rep or leader mode.
Watch your analysts, and turn every miss into a lesson.
The check on your other analysts: it surfaces scoring blind spots, CRM hygiene gaps, and workflow drift, then hands back a weekly QA digest.
Stop rebuilding data that did not move.
The cheap gate that decides, before an expensive workflow runs, whether to skip, partially refresh, recycle, or fully regenerate.
Turn feedback and outcomes into proposed skill fixes you approve.
Reads QA findings, feedback, and outcomes, then proposes concrete changes to your skills and scoring. You approve, nothing self-edits.
Reprice and repackage so your revenue is more predictable.
Move off pure per-seat, decide what to meter and what to bundle, set the tiers, and model the impact on deal size and win rate before you change a thing.
Close more deals
Inspect the deal, not the mood. A forecast you can defend and a team that gets sharper every week.
Turn a discovery call into a qualification scorecard.
Runs your call against your qualification framework, captures the deal, and names the gaps you still have to fill.
Build a demo that maps to the buyer's problems.
Maps every feature you plan to show to a problem the buyer actually stated, and cuts what does not map.
Give the deal a dated path to signature.
Builds a close plan with the champion: milestones, owners, dates, and exit criteria, written to send.
Put a one-page business case in the committee's hands.
Frames the cost of the problem, the change, the value model, and the risk of doing nothing, in the buyer's own numbers.
Win the competitive deal without trashing anyone.
Lays out where you win, their traps, the landmines to set, the reframes, and the proof behind each.
Walk into the negotiation with a plan.
Your walk-away and target, the concession ladder, their likely asks, and the holds that protect price and terms.
SEE ALL 32 SKILLS ↓SHOW FEWER ↑
Send a proposal that closes, not one they rewrite.
Their problem in their words, the scoped solution, value-framed pricing, plain terms, and one dated next step.
Build a champion so the deal doesn't rest on one person.
Scores who can champion, arms them with the internal-sell narrative and a forwardable one-pager, and maps the multi-thread.
Pull the lesson from a closed deal before it fades.
Reconstructs the timeline, separates what moved it from noise, names the near-death moment, and lands one repeatable lesson.
Never miss a contact's job change again.
Who changed jobs this month?
Turn a champion's job change into two plays.
My champion just left. Now what?
Turn job postings at your accounts into deal moves.
What are my accounts hiring for?
Find the warm intro before you ever go cold.
Who can walk me into this account?
Map the buying committee and widen every live deal.
Who else should be in this deal?
Send the follow-up the deal stage actually owes.
What do I send after this meeting?
Turn your last 10 wins into your next 40 targets.
Who looks like my best customers?
Turn revenue data into a wrap-up that drives action.
A weekly or monthly recap that ends in decisions, not a dashboard screenshot: position vs plan, what moved, the risks, the next moves.
Build the pipeline report a review actually needs.
Coverage, creation, movement, and aging on one page, ending in the deals to decide this week.
Roll up a customer book into moves, not colors.
Sorts a book into at-risk, renewing, expansion, and going-quiet, each with the one move it needs.
Put the whole GTM funnel on one screen every week.
The three numbers that matter, what changed week-over-week, and what needs attention across the funnel.
Turn a call into a recap and a ready-to-send follow-up.
The decisions, the action items with owners and dates, the open questions, and a send-ready note.
Walk into the forecast call with a number you can defend.
Sorts each deal into commit, best-case, or pipeline by evidence, flags one risk, and scripts what to press each rep on.
Run a pipeline review that finds problems, not recites them.
Coverage vs target, stage aging, week-over-week movement, stuck deals, and the question to ask per deal.
Turn a GTM opening into a scorecard before you post it.
The outcomes the role must hit, the competencies that predict them, questions per competency, and a shared rubric.
Write a GTM plan you can actually defend.
Verdict-first: the two or three bets, the motions, the targets, the capacity math, and the risks.
Turn a start date into a ramp that ends in quota.
A 30/60/90 with milestones, a certification bar before full load, and the manager touchpoints that catch a slow ramp early.
Design comp and quota a rep trusts and a CFO signs.
The quota build (top-down vs bottom-up reconciled), the OTE mix, the accelerators, and the behaviors it drives and breaks.
Cut fair territories, settled before the disputes start.
The segmentation, the account distribution, a balance check across every rep, and the rules for disputes and inbound.
Know if the heads can hit the number, before the quarter.
Ramped-rep productivity, the hiring plan to close the gap, honest ramp assumptions, and the plan-vs-capacity gap.
Write a GTM board update they can read in two minutes.
The number vs plan first, the two or three things that matter, the risks named honestly, and the asks.
Turn closed deals into a change, not a post-mortem deck.
Who to interview, the question guide, how to code themes across deals, and how to turn the pattern into a messaging or product change.
Practice the call before the call.
Turns a deal, framework, or objection into a live AI roleplay partner, then scores the rep against the framework with a cert bar.
Expand more revenue
Read your own signals. The renewal before it slips, the expansion before the QBR, the win-back that is still possible.
Turn account data into a QBR that earns the renewal.
Value delivered, adoption vs stated goals, risks named first, the roadmap, and one outcome-tied expansion ask.
Build the plan that predicts the renewal a year out.
Translates the customer's goals into measurable outcomes, time-to-value milestones, and the leading indicators that flag risk early.
Score your book so the color drives the work.
The inputs, the weights, the green/yellow/red thresholds, and one specific action per tier.
Find and pitch the next expansion inside an account.
Reads the ready signals, picks the fitting play, sizes it, and writes an outcome-anchored ask.
Run a churn-save on the real reason, not the stated one.
Diagnoses the actual cause, matches commercial and non-commercial levers to it, and runs a multi-touch save sequence.
Fix 'they bought it but nobody uses it.'
Reads what's unused, picks the one habit to build next, and writes the enablement plan that gets there.
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Handle a customer on fire with a runbook, not a scramble.
Triage severity, name owners and comms cadence, draft the customer message, and set the post-mortem.
Prep an executive business review that earns the C-level room.
The value narrative tied to their strategic goals, the ROI story with math, and the one ask, higher altitude than a QBR.
Turn happy customers into references, on purpose.
Who to ask, the ask, the value exchange, and a pipeline of advocacy over time, without burning anyone out.
Walk into the renewal with a plan, not a flinch.
The value recap, price and term options, the concession ladder, and the answer to 'we want a discount,' protecting net retention.
Get a renew-or-not verdict on every renewal before the meeting.
Combines adoption, champion stability, support sentiment, and competitive signals into one per-deal verdict.
See your whole book in one rollup.
Scores every account on health, lays out renewals due, shows product adoption, and flags accounts going quiet.
Read the whole relationship at a glance.
Puts meetings, replies, and sequence activity on one timeline and flags the moment a champion goes dark.
Know if a new customer will stick, by day 90.
Tracks Day 30 / 60 / 90 activation, scores the sales-to-success handoff, and catches accounts a fit score wrote off while they were adopting.
Score whether new customers feel taken care of.
Is our onboarding actually any good?
Score your goodbye: bridge, or bridge burned.
What happens when a customer leaves?
Win a churned customer back by re-onboarding, not discounting.
Which lost customers can we actually win back?
Extract the repeatable reason you win.
Reads your won deals, finds the signals, personas, and motions that repeat, and ranks active lookalikes to work.
Categorize your losses and name the fix.
Sorts lost deals into no-decision, price, competitor, timing, or fit, pulls competitive intel, and splits preventable from structural.
Turn churn themes into an early-warning system.
Reads churned and downgraded accounts, extracts the themes, and flags active accounts that resemble recent churners.
Run the operator system
The loop, the context your AI reads from, the prompts, the writing, and the judges that keep it honest.
Turn a category into a real ICP definition.
Who exactly are we for?
Name the moments that signal value in your product.
What should my product analyst actually measure?
Make your CRM mean one thing to everyone.
What do these fields actually mean, and which ones matter?
Design an account score your team will actually trust.
How should I weight these signals into one score?
Find what is actually broken in the workflow.
What exactly is the problem to solve?
Stack the right tools and signals for the workflow.
What tools and signals does this workflow need?
SEE ALL 39 SKILLS ↓SHOW FEWER ↑
Take the non-selling work off your reps.
What is pulling reps off selling?
Keep reps making the calls that matter.
Where do reps stay in control?
Turn a cold start into a warm one with one doc.
A single pack that tells a new session or teammate what the project is, where things live, what's decided, and the next move.
Capture the session context so you can resume it cold.
An end-of-session brief: progress, decisions, unfinished items with next steps, and the fragile details, then it asks whether to save.
Close the gap between a correction and it happening again.
Scans a session for corrections, approvals, and validated patterns, then proposes exact edits to your skills and docs. Nothing applied until you approve.
Stop re-litigating decisions you already made.
A running log where each entry captures the decision, the context, the options, the why, and when to revisit.
Build the knowledge base future-you can actually search.
A plain-text, searchable base of facts, playbooks, stakeholders, and how-tos, organized so the answer is one search away.
Turn a workflow in your head into a runbook anyone can run.
A step-by-step SOP for a repeated process, who does what, when, and how, with named failure points and a check on every step.
Make a messy workspace navigable, nothing moved till you approve.
A proposed naming convention, folder structure, index, and cleanup plan, shown as a plan first so you see every move.
Close out a session without leaving it half-shipped.
Verifies every change is committed, pushed, and green, confirms it is live, updates the notes, and hands back a summary with a rollback path.
Turn a rough ask into a precise, reusable prompt.
How do I write a prompt that gets the same good answer twice?
Turn your ICP doc into four blocks your team and your AI both read from.
Where should our ICP live so the AI stops guessing?
Find the gaps in your ICP, then prove it on ten real deals.
Is our ICP file actually good enough for the AI to use?
Ship an app-builder prompt that actually builds.
Turns an app idea in plain words into the product, pages, data model, interactions, and what to build first.
Turn a workflow idea into a build-ready automation prompt.
Turns a workflow idea into a build prompt with the trigger, ordered steps, data flow, branches, and error handling.
Build the standing brief for an assistant you reuse.
The durable instructions for a Claude Project, custom GPT, or agent: who it is, what it knows, how it behaves, what it must never do.
Turn raw account notes into a one-page brief, every time.
A reusable prompt that gives every account the same shape: verdict, why, people, next move. No connectors.
Grade what your agent writes, then grade the grader.
How do I know my eval is actually right?
Cut a bloated doc to its verdict-first core.
Aggressive editing, not summarizing. Every sentence earns its place, rewritten in a voice you define.
Strip the AI tells and make it sound like you.
Removes the hedging, the rule-of-three, and the sycophantic openers, then rewrites the draft in your voice.
Make a strategic doc land in one read.
Names the doc type, the reader's one question, and the structure that answers it fast. Two bets, max.
Find out whether the new prompt is actually better.
Did my prompt change help or break something?
Make the AI answer from your documents, and say when it can't.
What is RAG, and do I need it?
Find out whether it was the search or the answer.
Is our AI making things up?
Turn every thumbs down into a test that catches it next time.
How do I stop the same mistake coming back?
Write a prompt in BRIEF, then prove it works.
Turns a plain-language ask into the five BRIEF blocks, then evaluates it: pass rate, a bar per criterion, a consistency score, and the delta against the naive version.
agent-contract
Turn a named agent job into the contract that decides whether it can be evaluated at all: the input line, the output schema, the must-always rules, the must-never list, and the abstain state.
agent-seam
Define the handoff between two agents so a chain holds up in production: the payload schema both sides agree on, who validates it, how a refusal travels instead of turning into a null, what keys a record so a batch run cannot cross accounts, and where the checkpoint sits before anything expensive or irreversible.
agent-surface
Put a gated agent in front of real people without losing it: pick the surface where the work already happens, set the trigger, place the checkpoint so nothing irreversible runs unattended, make all three run states visible, and put one name on it with a review in the calendar.
agent-red-team
Find the defects in an agent you just built, before the eval gate does, by handing the artifact to a reader with zero context and watching what it actually does.
Learn GitHub well enough to run a GTM repo.
What is GitHub and why do I need it?
name-the-job
Turn a rough idea for an AI agent into a one-sentence job, a fence of everything it must not do, and the map of sibling agents that fence implies.
Make every AI output sound like you, not like AI.
How should we sound?
A ready-made context repo: the CLAUDE.md brain, the context templates, the core skills, and a worked example. Runnable on clone.
git clone https://github.com/Built-GTM/builtgtm-starter-kit.gitEvery skill on this page, in one repo. A skill is a plain file that teaches your AI a workflow; drop it in and restart.
git clone https://github.com/heath-gtm/Skill-Builder.gitNew skills and tools, every week. Free.
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