Your team has AI.
They still work like they don't.
Most GTM teams are not behind on AI because of the models. They are behind because nobody showed them how it works. Nobody thinks from first principles with a tool they cannot use, so the day starts with the fundamentals and ends with every seat running it on their own work. This workshop is me in the room with your sales and customer success teams, teaching the fundamentals and the AI already in the tools you own, until every seat is running it on their own work.
Want to see me teach before you book? Every show I host and speak on is on Sell Better.
Five signs your team has AI, but not leverage.
You bought the tools. Nothing changed.
The seats are paid for. The team tried it a few times, got generic answers, and quietly went back to the old way of working.
The output does not sound like you.
Generic, off-brand, sometimes just wrong, because the AI has no context on your ICP, your positioning, or how your team actually operates.
It is trapped in one person's head.
Someone found a clever prompt. It lives in their chat history. Nothing is written down, nothing is repeatable, nothing scales to the team.
You do not know where to start.
Drowning in tool lists, prompt threads, and hot takes. With no foundation, every attempt starts from zero and fizzles by Friday.
You rebuilt the old workflow with AI.
Every step runs faster. The number did not move, because the steps were the problem. Nobody could see that until they could use the tool.
How it works. Then the foundation. Then your own work.
Learn how it actually works
In plain words, for people who sell and keep customers, not for engineers. What a large language model is, what it is good at, why it makes things up, where your data goes when you paste something in, and the difference between asking it a question and briefing it so it sounds like you.
Covers: What it is · What it is bad at · Where your data goes · The brief, not the question
Set the foundation
The part most AI training skips, and the part that made mine finally stick. The context files the AI reads so it knows your company, your ICP and how you talk. One source of truth for them. A folder system so work is findable and reusable. And a map of the AI already inside your stack, so every tool has one job.
Covers: Context is the brain · Your source of truth · Folders and files · The stack map
Run it on your own work
Every seat builds its own workflows on its own accounts. AEs on prep and follow-up. CSMs on renewals and reviews. Managers on the pipeline read and coaching notes. Nobody watches me build anything. Everyone leaves with theirs running. By the afternoon the question changes from how do I do this step with AI to which of these steps should be one step. That is the question the next build starts from.
Per seat: AE · CSM · Manager
- ✓Every person running AI on their own work, set up on their own accounts
- ✓Your AI foundation set up: context files, folders, and one job per tool
- ✓A map of the AI already in your stack and what each piece is for
- ✓A 30-day plan so it does not die the Friday after
Three ways to run it.
Up to about 15 people, on-site or virtual. The fundamentals and the foundation in the morning, then one seat's afternoon on its own work.
A session on the AI-native shift for the whole org, then the full day for sales and customer success, every seat on its own work. A one-hour ask-me-anything with your champion a few weeks after, to see what stuck.
Remote teams. The same day run over a few live sessions, with practice on real work between them.
Curious if this is right for your team?
Fifteen minutes will tell. I ask about your stack and your seats, and tell you what the day would look like.
Book a fit callWho is this for?
Sales and customer success teams, their managers, and the leaders who bought the seats. No technical background needed.
Do we need engineers?
No. The day is about the people using the tools, not building new ones. Everything runs on AI your team already has or can sign up for in a minute.
What do we actually walk away with?
Every person running AI on their own work, the foundation set up (context files, folders, one job per tool), a map of the AI in your stack, and a 30-day plan.
Will you build something for us?
Not in the workshop. The day is your team learning to use what they have. If a build comes up later, that is a separate conversation.
How big can the group be?
Team workshops run best up to about 15 people, hands-on. Company sessions open with the whole org and then run the full day for sales and customer success.
What happens after the day?
Every format leaves with a 30-day plan. The full-day company session also includes a one-hour ask-me-anything with your champion a few weeks after, on whatever the team ran into.
On-site or virtual?
Either. Half-day and full-day sessions work on-site or virtual. Remote teams often prefer the multi-session cohort.
How do we start?
Book a 15-minute fit call. I ask about your stack and your seats, and we lock a date. Most sessions run within two to three weeks.