Turn revenue data into a wrap-up that drives action.
“Our monthly revenue recap is a pile of charts. Where do we stand, and what do we do?”
A weekly or monthly recap that ends in decisions, not a dashboard screenshot: position vs plan, what moved, the risks, the next moves.
What this skill does
Takes your revenue numbers and writes the recap a leader actually reads: where you stand against plan, what moved since last time, the two or three risks that matter, and the exact next moves. It is a report that ends in decisions, not a chart with no verdict.
Inputs
- Works today with: your revenue figures for the period, with a plan or target to measure against, and last period's numbers for the delta. Paste it or upload a CSV.
- More powerful connected to a CRM: it reads closed and committed revenue automatically, deal by deal.
- Sharper with a BI tool or a sheet: pulls the plan, the trend, and the prior periods without a copy-paste.
- Sharper with a billing or finance source: separates new, expansion, and churn cleanly.
How it works
- 1Position vs plan
State the headline number, the target, and the gap, in that order. Ahead, on, or behind, with the percentage. If the period is not over, show pacing: where the number sits versus where a normal period would have it by now. Never call a mid-period number a miss without a pacing basis.
- 2What moved
Compare to last period and name the drivers. Did new business carry it, did expansion, did churn drag it down? Attribute the change to a cause you can see in the data, not a vibe. If you cannot see the cause, say so.
- 3The risks
Two or three, not ten. A risk is something that threatens the next period's number: thin pipeline, a slipping large deal, a churn spike, a segment falling behind. Each risk gets a size, so the reader knows what is at stake.
- 4The next moves
Every report ends in moves, each one owned and specific. "Chase the three deals inside the period" beats "improve pipeline." A recap with no moves is a screenshot.
Output format
REVENUE REPORT · Month to date
Headline New ARR $420K vs $500K plan · 84%, behind
Pacing On track for ~$465K at current run rate
Moved +18% vs last month, carried by expansion ($140K)
New business flat, churn steady
Risks
1. Two deals worth ~$90K slipped past the close date. Period-defining.
2. New-business pipeline for next month is thin, ~0.8x coverage.
Next moves
1. Sales lead: pull the two slipped deals into a same-week decision.
2. Marketing: name the source of next month's pipeline gap by Friday.
(Figures illustrative.)
Tips
- No "miss" or "beat" on a mid-period number without a stated pacing basis.
- Every driver ties to a number you can show, never an unsourced claim.
- Risks are sized. A risk with no magnitude is a worry, not a risk.
- Next moves are owned. An action with no owner does not happen.
Build the pipeline report a review actually needs.
Coverage, creation, movement, and aging on one page, ending in the deals to decide this week.
Roll up a customer book into moves, not colors.
Sorts a book into at-risk, renewing, expansion, and going-quiet, each with the one move it needs.