Turn "which leads should I work?" into a ranked work plan.
“Which of my leads should I work today, and which have quietly gone dark?”
Sorts every lead into hot, engaged, cold, or never-touched, computes days-dark, and names the next move per lead.
What this skill does
Reads your leads and hands you a ranked work plan for the day. It sorts every lead into a clear status, hot, cold, never-touched, or replied-but-dropped, tells you how many days each one has been dark, and names the next move for each. The point is to open your list and know exactly what to work first, not to guess.
Inputs
- Works today with: a list of your leads, with name, company, last activity date, and any engagement you know about (opens, clicks, replies). Paste it or upload a CSV.
- More powerful connected to a CRM: it reads status and last-touch automatically across your whole book.
- Sharper with an email or sequencing tool: it sees opens, clicks, replies, and enrollment, so hot-vs-cold is real, not a guess.
- Sharper with an account fit score: it ranks never-touched leads by fit instead of alphabetically.
How it works
- 1Per-lead status (4 states)
Every lead gets exactly one: HOT, ENGAGED, COLD, NEVER_TOUCHED.
- HOT: replied, clicked, or asked for a meeting inside HOT_DAYS. Work today.
- ENGAGED: in an active sequence or touched recently, but no reply yet.
- COLD: engaged historically, now dark past COLD_DAYS. A re-engagement candidate.
- NEVER_TOUCHED: no outreach yet. Start fresh, ranked by fit.
- 2Two-source status, never one
A lead that replied in your outreach tool but shows a stale last-touch in the CRM is HOT, not COLD. Status reads both sources and takes the freshest signal. If only one source is connected, it says so and works from what it has.
- 3Re-engagement ranker
Cold leads are scored by fit, time since last touch, and how deeply they engaged before going dark. A lead who replied warmly and then went quiet outranks one who only ever opened an email.
- 4Re-engagement candidates name the trigger
Not "follow up with this lead." Instead, "replied positively earlier this quarter, no contact since, a recent role change or funding round is a fresh reason to reopen." The trigger is the reason to reach out now.
- 5Next-action recommender
Every lead carries a specific motion: reply now, book the meeting, run a re-engage touch, or start a fresh sequence. Hot leads decay, so the list sorts by urgency, a reply from six days ago is more urgent than one from two days ago.
Output format
LEAD WORK PLAN · 47 leads, ranked by priority
HOT · work today (5)
1. Contact @ Acme Corp replied "interested" 2d ago, no follow-up
2. Contact @ Vertex booked a meeting 1d ago, prep it
3. Contact @ Blend Labs opened 4 emails in 3d, no reply yet
4. Contact @ Northwind clicked pricing yesterday
5. Contact @ Halo Freight replied "send more info" 5d ago, no follow-up
RE-ENGAGE · work this week (12 ranked)
1. Contact @ Summit warm reply last quarter, role change is a fresh trigger
2. Contact @ Meridian engaged, then went dark, new funding round
...
COLD · when the hot queue is clear (8)
...
NEVER TOUCHED · start fresh (22), sorted by fit
1. Contact @ Anvil (fit 91, signal: hiring 14 reps)
2. Contact @ Beacon (fit 88, signal: recent raise)
...
Most expensive miss this week:
Acme Corp (#1) replied 2 days ago. Every day of delay costs reply rate.
Recommended order:
1. Reply to Acme now (under 2 minutes)
2. Prep the Vertex meeting
3. Run the re-engage touch for Summit and Meridian
4. Start 5 fresh sequences from the top of never-touched
Tips
- No HOT or COLD call from a single source when two are connected. The freshest signal wins.
- Re-engagement candidates name the trigger, never just "follow up."
- Hot leads are sorted by decay, oldest reply first, because reply rates fall every day you wait.
- The most expensive miss, a reply you never followed up, is surfaced first.
Fill the gaps: email, phone, LinkedIn, title.
Give it a name and company, or a domain, and get contacts or firmographics back. Waterfalls across your tools.
Find where your sequences leak, stage by stage.
Breaks each cadence down, finds the drop-off, benchmarks it, and hands back specific fixes.