Turn a buying signal into a timely touch.
“Someone just raised funding. What do I send that is not another congrats with a pitch stapled on?”
Read the trigger (funding, hire, launch, job posting, tech change), pick the one angle it earns, and write the touch while it is still fresh.
What this skill does
Takes a buying signal and turns it into a message worth reading. It reads what the trigger actually means, picks the one angle the signal earns, and writes a short, specific touch that lands while the event is still fresh. No spray. No "congrats on the round" with a pitch stapled to it. A reason to reach out, and a message built around that reason.
Inputs
- Works today with: the trigger (what happened, when, at which company) and who you want to reach. Paste the headline, the job post, or the note, plus a name and title.
- More powerful connected to a signal source: it watches for funding, hiring, launches, and tech changes, so you catch the trigger the day it fires, not a week late.
- Sharper with a CRM: it checks whether the account is already owned or in a deal, so the touch fits the relationship you actually have.
- Sharper with a sequencer or email tool: it drops the drafted touch straight into your outreach, ready to review and send.
How it works
- 1Read the trigger
Name what actually happened and what it implies. A funding round means new capacity and pressure to deploy it. A senior hire means a new mandate and a window to shape it. A product launch means a go-to-market push and new load on a team. A job posting names a gap in words the company chose. A tech change means a stack in motion. The read is the work. The message is downstream.
- 2Freshness gate
A trigger has a half-life. Check the date before you write. Inside the freshness window, the event is a live reason to reach out. Past it, the touch reads as late and the angle is weaker. If a signal is stale, say so and pick a different reason, or wait for the next one.
- 3Pick the angle (one, not three)
Each trigger earns one angle. Funding earns a capacity or scaling angle. A new leader earns a mandate or first-90-days angle. A launch earns a load or growth angle. A job post earns a "you named this gap" angle. A tech change earns a fit-with-your-new-stack angle. Pick the one the signal actually supports. Do not stack all of them into one message. One reason, said well, beats three reasons said fast.
- 4Write the touch
Short. Specific to the trigger. One ask. Open with the event as the reason you are reaching out, tie it to the problem it implies, and make one clear next step. No flattery-then-pivot. The signal is not a warm-up line, it is the whole reason the message exists, so the message should not survive with the trigger removed.
- 5Relevance test
Read it back and ask: could this exact message be sent to any other company? If yes, it is not signal outreach, it is a template with a name swapped in. Rewrite until the trigger is load-bearing.
Output format
TRIGGER OUTREACH · Northwind (illustrative)
Signal: Series B raise, 9 days ago (inside freshness window)
Angle: New capacity, pressure to deploy the team fast
Persona: VP Sales
Draft:
Subject: your Series B and the next 20 reps
Saw the round close last week. Rounds like this usually mean a
hiring plan that outpaces the process that has to support it.
When a team doubles, the outbound motion is often the first thing
that cracks. Worth 20 minutes to compare notes on what tends to
break at that size?
Why it works: the raise is the whole reason for the touch. Remove it
and the message has nothing to stand on. That is the test.
Tips
- Every touch names the specific trigger. No generic opener dressed up as timely.
- The freshness date is checked. A stale trigger is flagged, not sent as if fresh.
- One angle per message. No stacking funding plus hiring plus launch into one touch.
- The message fails the relevance test if it could be sent to any other account. Rewrite it.
- Any metric used to illustrate is clearly illustrative, never presented as a real number about the target.
Turn one signal into a cold email that earns a reply.
From a prospect and a specific angle, writes a short email or 3-touch sequence built on one idea, no filler.
Turn a cold dial into a conversation.
A permission-based opener plus ready turns for the four objections you actually hit on the phone.