Turn a champion's job change into two plays.

“My champion just took a new job. What do I do about the deal and what about the new company?”

When a champion or key deal contact changes jobs, one event becomes two motions: a churn or deal risk flag with a named owner, and a door-opener to the company they just joined. Verify the move, score both sides, ship both the same week.

CLOSE MORE DEALSINTERMEDIATECRMENRICHMENT TOOL WITH PEOPLE AND JOB-POSTINGS DATACONVERSATION TOOL✓ APPROVED 4/4
EXAMPLE PROMPTS
>My champion at this account just left for another company. What are the two plays?
>Verify this job change is real and score both sides of it
>Who should own the risk flag on the account they left? Set it up
ABOUT THIS SKILL

What this skill does

Runs the play for one detected job change. When a champion at a customer account or a key contact on an open deal moves companies, this skill verifies the move is real, scores both sides of it, and produces two outputs: an internal risk flag on the account or deal they left, with a named owner, and a door-opener message to the company they joined. Someone who already knows your product just landed somewhere new. That is the warmest first touch you will ever get, and it expires fast.

This is the play, not the system. If you want the standing monitor that watches all your contacts and feeds detections into this play, that is the job-change-watchlist skill, its upstream. And if you want to build a champion inside a live deal, that is champion-plan. This skill starts the moment one move is detected.

Inputs

  • Works today with: a contact list export (name, title, account, role on deal, last-engaged date) plus a manual LinkedIn check on the person who moved. Paste it or upload a CSV.
  • Does more connected to a CRM: it reads account status, open deals, and contact roles automatically (Salesforce, HubSpot).
  • Sharper with an enrichment tool: Clay, Common Room, or FullEnrich confirms the new company and title without a manual check.
  • Sharper with Slack: routes the risk flag to the account owner the moment it is written.

How it works

  1. 1
    Detect the move

    Three tripwires, cheapest first. An email hard bounce from a previously good address is the earliest and cheapest signal, treat every bounce on a key contact as a possible move. Second, an enrichment lookup: run the contact through Clay, Common Room, or FullEnrich and compare current company against your CRM. Third, a manual LinkedIn check on your top contacts on a set cadence, monthly for champions at customer accounts, weekly for key contacts on open deals. If you run the job-change-watchlist skill, detections arrive from there and you skip straight to verification.

  2. 2
    Verify it is real

    A profile update is not a move. Confirm both title AND company changed. A new title at the same company is a promotion, which is a different play entirely (congratulate them, then re-map reporting lines). Require two of three before acting: LinkedIn shows the new company, enrichment confirms it, or the old email bounces. One source alone triggers a check, not the play.

  3. 3
    Score both sides

    Every verified move gets two scores, because every move is two events.

    • Old-account risk score. Higher when: the account is a customer up for renewal inside two quarters, the mover was the only engaged contact, they were the economic buyer or day-to-day power user, and no successor is named. A champion leaving a multi-threaded account with a named successor is LOW. A champion leaving a single-threaded renewal is CRITICAL.
    • New-account opportunity score. Driven by prior engagement depth, not by the new company's firmographics. Did they use the product weekly or just sign the contract? Did they attend QBRs, open your emails, expand the account? Deep behavioral history scores HIGH even if the new company looks like a stretch fit. This weighting is deliberate: when we backtested a win-scoring model against real won and lost deals, the strongest predictor of a win was a behavioral signal at 3.56x lift, against 1.13x for the firmographic fit score. What they did with your product beats where they landed.

    Engagement older than STALE_DAYS decays. A power user from three years ago is a warm lead, not a hot one. Say so in the score.

  4. 4
    Write the two motions

    Motion one, the internal flag. One paragraph in the CRM and the alert channel: who left, what they owned, the risk score with its reasons, and a named owner with a dated next step. "Champion left" with no owner is not a flag, it is a shrug. If the mover was on an open deal, the flag includes a re-map: who inside the account now owns the problem the deal was solving, and which remaining contact can tell you.

    Motion two, the door-opener. A short message to the mover at their new company, sent inside the TOUCH window. Rules: congratulate the move specifically, reference the shared history in one concrete line (a project shipped, a result they drove, a problem they solved with your product), then a soft ask, not a pitch. Never reference how you found out beyond LinkedIn. Never mention the old account's renewal, their old colleagues' status, or anything that reads as surveillance. You are a familiar name saying congratulations, with a door behind it.

Output format

CHAMPION MOVE · sample data
Mover: Dana Reyes · was VP Ops at Northwind (customer) · now COO at Vertex Labs
Verified: LinkedIn + enrichment agree · old email hard-bounced 07/28

Side          Score      Why
Northwind     RISK HIGH  Renewal in Q4, Dana was 1 of 2 engaged
                         contacts, no successor named
Vertex Labs   OPP HIGH   Dana ran 14 sequences/wk, attended 3 QBRs,
                         drove the seat expansion last year

Motion 1 (internal): Flag Northwind churn-risk HIGH. Owner: account
  CSM. Next step by Fri: call remaining contact, ask who inherits
  Dana's workflows, start successor map.
Motion 2 (door-opener): Congrats note to Dana at Vertex Labs
  referencing the reporting workflow she built. Ship within 5 days.

Tips

  • No play runs on an unverified move. Two of three sources, or it stays a check.
  • No risk flag ships without a named owner and a dated next step.
  • No opportunity score without the engagement evidence behind it, listed. "They liked us" is not evidence.
  • The door-opener references at most one piece of shared history and zero facts the mover has not made public.
  • A promotion (title change, same company) never triggers this play.
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