Map the buying committee and widen every live deal.

“Who else should be in this deal, and why is my champion the only person I have talked to?”

Maps the committee each deal should have at its stage, scores who is actually engaged, and hands you the widening play for every missing role. Ends with a per-deal move list, not a warning.

CLOSE MORE DEALSINTERMEDIATECRMENRICHMENT TOOL WITH PEOPLE AND JOB-POSTINGS DATACONVERSATION TOOL✓ APPROVED 4/4
EXAMPLE PROMPTS
>Which of my open deals are single-threaded, and who should I add to each?
>Map the buying committee for this deal at its current stage and score who is engaged
>Our champion went quiet. Who else can I reach to keep this deal alive?
ABOUT THIS SKILL

What this skill does

Maps the buying committee every live deal should have at its stage, checks who is actually engaged, scores the gap, and hands you the widening play for each missing role. Deal-health analysis flags single-threading as one risk state among eight and gives you a verdict; this skill goes one level deeper on that single dimension with the full committee map, a coverage score by stage, and the concrete play per missing role. It ends with a per-deal move list, not a warning.

Inputs

  • Works today with: a deal export with the contacts and roles on each deal, plus last-activity date per contact. Paste it or upload a CSV.
  • More powerful connected to a CRM: it reads contact roles and activity across the whole pipeline automatically.
  • Sharper with conversation intelligence (Gong, Fathom, Fireflies): who actually attended calls beats who is listed in the CRM.
  • Sharper with your email tool: real two-way threads, not logged touches.

How it works

  1. 1
    Define the committee the deal should have

    Every stage carries a required-roles list. Early stage needs a champion. Mid stage adds the economic buyer and a technical evaluator. Late stage adds end users and procurement or legal. A deal is not judged against the full committee on day one. It is judged against what its stage requires.

  2. 2
    Map who is actually engaged

    Engaged means real two-way activity inside the ENGAGED window: a reply, a call attended, a meeting held. A name sitting in the CRM with no activity is not coverage. Every contact gets a role, a last-activity date, and an engaged yes or no. Names with no role get flagged for the rep to assign, not guessed.

  3. 3
    Score the gap

    Coverage score per deal: engaged roles over required roles for that stage. A Proposal-stage deal with an engaged champion and nothing else scores 1 of 4. The score is only as honest as the activity data behind it, so the source of each engaged call is shown.

  4. 4
    Name the single-thread risk plainly

    If one person is the only engaged contact, say so in one sentence: this deal lives or dies with one inbox. No softening. The motion that changed our win rate was moving reps from reactive-to-reply to multi-threaded, multi-channel outreach on every live deal; single-threaded deals die far more often.

  5. 5
    The widening play per missing role

    Every missing role gets exactly one of three plays, in this order of preference:

    • Intro path through the champion. If the champion is engaged, ask them to bring the missing role in. Draft the ask for the rep.
    • Content that earns the meeting. No warm path? Send the missing role something worth their time: a business case for the economic buyer, an architecture doc for the technical evaluator, a rollout plan for end users.
    • Direct approach when there is no path. Cold but targeted: a short note that names the deal context they already know exists. Last resort, still better than silence.
  6. 6
    The per-deal move list

    Every run ends with a ranked move list: deal, missing role, chosen play, and the specific first step. One move per gap. No deal leaves the run without its next action or an explicit "coverage is full, hold."

Output format

COMMITTEE COVERAGE · 3 live deals (sample data)
Account     Stage      Coverage   Engaged                     Missing
Acme Corp   Proposal   4/4        Champ, EB, Tech, Users      none. hold
Vertex      Eval       1/3        Champion only               EB, Tech eval
Northwind   Proposal   1/4        Tech eval only              Champ, EB, Users

Single-thread risk: Vertex and Northwind each live or die with one inbox.

Move list:
  1. Vertex. EB missing. Intro path: ask the champion to bring
     their VP into the pricing conversation. Draft ready.
  2. Vertex. Tech eval missing. Content play: send the security
     overview to the engineer who attended call one.
  3. Northwind. Champion missing at Proposal stage. That is the
     deal-killer. Direct approach to the original requester today.

Tips

  • No contact counts as engaged without a two-way activity and its date shown.
  • Coverage scores name the missing roles, never just the fraction.
  • The single-thread call is one plain sentence, not a paragraph of hedging.
  • Every widening play names a real person or says plainly that no path exists yet.
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