Design an outbound cadence where every touch has a point.
“How many touches over how many days, and what is each one actually for?”
The steps, timing, channel, and intent of each touch, tuned to the segment's value.
What this skill does
Designs a full outbound cadence for a segment: how many touches, over how many days, on which channels, and what each touch is actually for. Every step has an intent, so the cadence builds a case across email, phone, and social instead of nagging the same person the same way eight times.
Inputs
- Works today with: a segment, your offer, and the channels you can actually run (email, phone, LinkedIn). Paste it and go.
- More powerful connected to a CRM: it reads segment history and past outcomes so the shape reflects what has worked, not a guess.
- Sharper with a sequencer: it loads the steps, channels, and timing straight into a sequence you can turn on.
- Sharper with an enrichment tool: pulls phone and social coverage so it only plans channels you can reach on.
How it works
- 1Every touch has an intent
No step exists just to hit a number. Each touch is tagged with its job: introduce the problem, add a proof point, change the channel, break the pattern, or make the graceful last ask. If a touch has no distinct intent, it gets cut, not padded.
- 2Multi-channel by design
The cadence spreads across the channels you actually run, so a prospect who ignores email might answer a call or a LinkedIn note. Channels reinforce each other: a call references the email, the social touch references both. One story, several doors.
- 3Timing and spacing
Touches cluster early when attention is freshest, then space out. The default runs 8 to 12 touches over 14 to 21 days, front-loaded, with room to breathe near the end. Segment sets the intensity: a strong-fit segment earns tighter, higher-effort touches; a broad one runs lighter and longer.
- 4Tune the effort to the segment
High-value segments get more manual, researched touches and fewer templated ones. Broad segments get efficient, repeatable steps. The skill sets the mix so you are not hand-writing a video for a low-fit lead or blasting a template at a must-win account.
- 5A clean ending
The last touch is an honest break-up: one graceful, low-pressure close that gives the prospect an easy exit and often earns a reply. No touch 13. No fake "final notice."
Output format
CADENCE · segment: mid-market RevOps · 10 touches / 18 days
Day Channel Intent
0 Email Introduce the problem + soft CTA
1 LinkedIn Connection request, no pitch
3 Phone Reference the email, permission opener
5 Email One proof point, new angle
7 LinkedIn Value-first message (resource)
9 Phone Second dial, different time of day
12 Email Short case-style example
14 Video Pattern break, personal 30-sec note
16 Phone Last live attempt
18 Email Graceful break-up, easy exit
Effort mix: 3 personalized touches (video, first email, breakup),
7 efficient templated touches. Tighten for higher-fit accounts.
Tips
- Every touch carries a distinct intent. No filler steps to pad a number.
- The cadence spans more than one channel wherever coverage exists.
- Touch effort matches segment value. No hand-crafted touches for low-fit leads, no pure templates for must-wins.
- The cadence ends with a clean break-up, never an endless nag.
Turn one signal into a cold email that earns a reply.
From a prospect and a specific angle, writes a short email or 3-touch sequence built on one idea, no filler.
Turn a cold dial into a conversation.
A permission-based opener plus ready turns for the four objections you actually hit on the phone.