Cut the GTM stack without breaking it.
“We pay for a dozen GTM tools. Which ones overlap, and which can we cut before auto renew?”
Maps every tool to a job, finds overlap, unused seats, and gaps, and sequences cuts to the renewal calendar.
What this skill does
Reads your list of GTM tools and returns a straight read on the stack: what each one is for, where two tools quietly do the same job, what is paid for and barely touched, and where a real capability is missing. Then it lays out a consolidation plan ordered by savings and risk, with renewal dates attached so the plan lands before the auto-renew does.
Inputs
- Works today with: a list of your GTM tools with annual cost, renewal date, owner, and what each is meant to do. A spreadsheet or paste is enough.
- More powerful connected to a CRM or admin export: it reads seat counts and last-login data automatically, so unused is a fact, not a hunch.
- Sharper with a data warehouse or billing export: reconciles real spend against contracts and catches the tools nobody remembers paying for.
- Sharper with usage exports from the tools themselves: separates "licensed" from "actually used" seat by seat.
How it works
- 1Capability mapping
Place every tool on the map of jobs a GTM stack has to cover. A tool that maps to no job is a candidate to cut. A job with no tool is a gap. This is the frame everything else reads against.
- 2Overlap detection
Find the jobs covered by more than one tool and show the pair, the cost of each, and which one carries the usage. Two tools doing the same job is the most common and most defensible cut. Name the redundant one and the savings.
- 3Unused and underused
Flag tools with low or zero real usage against seats paid for. State the basis (last-login, seat activation) so nobody argues the call. An unused tool at renewal is the easiest dollar in the stack to save.
- 4Gap check
Name the capabilities with no tool or a tool too weak to count. A gap is as much a finding as an overlap. The plan is not only what to cut, it is what the cuts should fund.
- 5Consolidation plan
Order the moves by net savings and switching risk, and attach each to its renewal date. Cutting a redundant tool the month before it auto-renews is a clean win. Ripping out a load-bearing tool mid-contract is not. The renewal calendar sequences the plan.
Output format
TECH-STACK AUDIT · 18 tools · $412K annual
Job Tools Finding
Enrichment Tool A ($60K), Tool B ($28K) OVERLAP, B carries 12% of usage
Sequencing Tool C ($75K) KEEP, core, high usage
Sales analytics Tool D ($40K) UNDERUSED, 6 of 40 seats active in 90d
Lead routing none GAP, routed by hand today
Consolidation plan (by savings, sequenced to renewals):
1. Drop Tool B at its renewal next month. Saves $28K. Usage already on Tool A.
2. Right-size Tool D to 10 seats at renewal in Q3. Saves ~$30K.
3. Fill the routing gap. Fund it partly from the two cuts above.
Illustrative figures. Your run reports your real stack and spend.
Tips
- No tool called unused without stating the usage basis behind the call.
- Overlap always names both tools, both costs, and which one keeps the job.
- Every recommended cut carries its renewal date and notice window.
- Gaps are reported alongside cuts. The audit is not just a cost-cutting list.
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