Win the competitive deal without trashing anyone.

“We are in a bake-off against [competitor]. What do I say on the next call?”

Lays out where you win, their traps, the landmines to set, the reframes, and the proof behind each.

CLOSE MORE DEALSINTERMEDIATE✓ APPROVED 4/4
EXAMPLE PROMPTS
>Build a battlecard for [competitor] with where we win and where they trap us
>What landmines should I set on this call that show up on the next one?
>They attacked us on [objection]. Give me the reframe and the proof
ABOUT THIS SKILL

What this skill does

Builds the card you use to win a competitive deal against a named alternative. It lays out where you genuinely win, the traps built into their approach, the landmines you set on this call that surface on the next one, the reframes for when they attack you, and the proof behind every claim. It does all of this without trashing the competitor, because trashing them makes you look scared and makes the buyer defend them.

Inputs

  • Works today with: the named competitor or category, the buyer's stated priorities, and where you know you are strong. Paste them and the skill builds the win plan.
  • More powerful connected to a meeting or transcription tool: it pulls the buyer's own words and any objections already raised, so the reframes answer what they actually said.
  • Sharper connected to a CRM: it reads the decision criteria and stage on the deal, so the card is aimed at the criteria that will decide it.

How it works

  1. 1
    Where you win, provably

    List only the places you genuinely win on the criteria this buyer cares about, each tied to a proof point. A win theme with no proof behind it comes off as a boast and gets tested. If you cannot prove it, it does not go on the card as a strength, it goes on the list of proof to go find.

  2. 2
    The traps in their approach

    Name the structural weaknesses in the competitor's approach, the trade-offs their design forces, not insults. "Their model requires X, which means Y downstream" is a trap. "They are bad" is noise. Traps are honest and they hold up when the buyer repeats them.

  3. 3
    Landmines to set

    The landmines are the questions you plant on this call that go off on the next one, when the buyer talks to the competitor. Each is a fair question the buyer should ask anyone, phrased so the honest answer favors you. You are teaching the buyer to evaluate well, not to distrust.

  4. 4
    Reframes, not defenses

    For each attack the competitor makes on you, write the reframe: acknowledge the point, then move the ground to the criterion that matters more. You do not deny, you reframe. A denied objection grows. A reframed one shrinks.

  5. 5
    Never trash the competitor

    The whole card runs on one rule: you never disparage them. Trashing a competitor signals fear, makes the buyer defend their own shortlist, and cheapens you. You win by being the clearer, more useful guide to the decision, backed by proof, not by being the loudest critic.

Output format

BATTLECARD · illustrative competitive deal · vs. the incumbent category

Where we win (on their stated criteria)
  - Faster time to value.   Proof: onboarding in days, reference available.
  - Fits the existing CRM.  Proof: native integration, live in the demo.

Traps in their approach (trade-offs, not insults)
  - Their model requires heavy config up front, which delays value for the team.
  - Their pricing scales per seat, which punishes the buyer as they grow.

Landmines to set (ask this call, answered next call)
  - "How long until your team is live and seeing value?"
  - "How does the price change as you add the whole team?"

Reframes (when they attack us)
  - "They say we lack feature X." Acknowledge, then move to time-to-value,
    the criterion the buyer said matters most.

Proof to go find: our time-to-value claim needs one named reference. Get it.

Tips

  • Every win theme is tied to a proof point, or it moves to the proof-to-find list.
  • Traps are structural trade-offs, never insults. Nothing you would be embarrassed to have repeated.
  • Landmines are fair questions any buyer should ask, phrased honestly.
  • No line disparages the competitor. The unprovable claim is flagged before you say it.
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