Ship the change that gets one more visitor to yes.
“Our landing page gets traffic and almost no signups. What is actually wrong with it?”
Audits a landing page and returns prioritized conversion fixes across hero, proof, friction, and CTA.
What this skill does
Reads a landing page and returns a ranked list of conversion fixes, grouped by the four things that move a page: the hero, the proof, the friction, and the CTA. Each fix says what to change, why it matters, and which way conversion should move if you make it. It is a worklist you can hand to whoever owns the page, not a vague "make it better."
Inputs
- Works today with: a URL, or the page copy plus a screenshot description and the one action you want visitors to take. Paste it and the skill audits it now.
- More powerful connected to a web-analytics tool: it sees bounce, scroll depth, and where visitors drop, so the fixes target the section that is actually leaking.
- Sharper with a CMS: it can check the page against your other converting pages and reuse what already works.
How it works
- 1Hero (the first screen)
Checks the above-the-fold in one glance: does the headline say what this is and who it is for, is the value clear in five seconds, is the CTA visible without scrolling, and is there one proof element early. A hero that makes the visitor work is the most expensive leak on the page.
- 2Proof
Checks that claims are backed where the visitor doubts them: a specific outcome near the value claim, recognizable logos or quotes near the CTA, and real specifics over adjectives. "Trusted by teams" is not proof. A named result is. Missing proof is a named fix.
- 3Friction
Finds what makes saying yes harder than it needs to be: too many form fields, an unclear next step, a wall of copy before the point, a CTA that hides, competing links that lead visitors away. Each friction point is named with the fix.
- 4CTA
Checks the ask itself: is there one primary action, is the button text specific about what happens next ("Start free trial", not "Submit"), does it repeat at natural decision points, and does it match the GOAL_ACTION. Vague or stacked CTAs are flagged.
- 5Prioritized fix list
Every finding is scored effort against impact and sorted. Cheap high-impact fixes rise to the top, each tagged with the direction conversion should move. You ship the wins first.
Output format
LANDING PAGE CRO · page: /trial · goal: start free trial
Est. leak: hero + form (connect analytics to confirm)
Top fixes (effort -> impact, lift direction):
1. LOW -> HIGH ^ Headline says what you do, not who it is for.
Add the audience: "for RevOps teams."
2. LOW -> HIGH ^ CTA reads "Submit." Change to "Start free trial."
3. MED -> HIGH ^ Form asks for 7 fields. Cut to email + name.
Ask the rest after signup.
4. LOW -> MED ^ No proof above the fold. Move one customer quote up.
5. LOW -> MED ^ 3 nav links compete with the CTA. Remove them on
this page. One way out.
Next: connect a web-analytics tool to confirm which section leaks most.
Tips
- No claimed conversion rate without a connected analytics source. Unknown stays unknown.
- Lift is always a direction (up, likely up), never a fabricated percentage.
- Every fix names the specific element to change, never "improve the page."
- Illustrative bounce or conversion numbers are marked as examples, never presented as your real data.
Write positioning your whole team can repeat the same way.
Turns what you do, who it's for, and why you win into one positioning statement and a full message house.
Get quoted by answer engines and clicked in search.
Audits a page or site on both tracks and returns effort-vs-impact ranked fixes so an AI answer engine will quote you.