THE AI SALES COOKBOOK/CHEF'S TABLE/THE DIAGNOSED MISS

The Diagnosed Miss

The forecast is soft and the room is guessing. Find the real cause before you cut or spend.

TASTE TEST PASSED · RAN IN PRODUCTION
PREP ~30 MIN  ·  COOK DAYS TO WEEKS  ·  EFFORT MEDIUM  ·  SERVES FOUNDER, GTM LEADER
MEDIA · THE DISH, COOKED
Walkthrough video: the whole recipe run once, start to plated.

DIRECTIONS

  1. 1
    Run the funnel metrics

    Quantify the funnel stage by stage and name the single worst-converting transition in numbers, the exact stage strike-zone-analyst drills into next.

    COOK WITH A FUNNEL METRICS · OURS: funnel-metrics · OR YOUR OWN

    MEDIA · STEP 1 SCREENSHOT
    What this step's output looks like
  2. 2
    Run the strike zone analyst

    Drill only the exact stage funnel-metrics just flagged and diagnose the root cause by channel and scoring gap, not a second pass over the whole funnel.

    COOK WITH A STRIKE ZONE ANALYST · OURS: strike-zone-analyst · OR YOUR OWN

    MEDIA · STEP 2 SCREENSHOT
    What this step's output looks like
  3. 3
    Run the deal health analyst

    Separate the real deals from the hopeful ones.

    COOK WITH A DEAL HEALTH ANALYST · OURS: deal-health-analyst · OR YOUR OWN

    MEDIA · STEP 3 SCREENSHOT
    What this step's output looks like
  4. 4
    Run the pattern analyst

    See which channel concentrates your closed-lost and churn risk, then hand that channel finding to forecast-call-prep as a named risk scripted into the call, not just color commentary.

    COOK WITH A PATTERN ANALYST · OURS: pattern-analyst · OR YOUR OWN

    MEDIA · STEP 4 SCREENSHOT
    What this step's output looks like
  5. 5
    Run the forecast call prep

    Rebuild a number you can defend, with pattern-analyst's channel finding folded into the named risk and press question for every deal sourced from that channel.

    COOK WITH A FORECAST CALL PREP · OURS: forecast-call-prep · OR YOUR OWN

    MEDIA · STEP 5 SCREENSHOT
    What this step's output looks like

THE FINISHED DISH · WHAT YOU SERVE

The leak named, the deals that are real, the pattern underneath, and a defensible forecast.

MEDIA · THE PLATED RESULT
The finished deliverable, redacted, exactly as it looks when the recipe is done

GO DEEPER · The full playbook page carries the guide, the proof build, and the receipts. Read it.