THE AI SALES COOKBOOK/THE TASTING MENU/COURSE TWO: THE CONTEXT BRAIN

Course Two: The Context Brain

Episode 2, made runnable. Context is the product, but bad context in is bad output out. Define your ICP, positioning, and voice first, then build the repo any agent can run on. Already done run-your-gtm-on-github? Skip its 4 repo-mechanics steps and start at step 1 here.

TASTE TEST PASSED · RAN IN PRODUCTION
PREP ~30 MIN  ·  COOK DAYS TO WEEKS  ·  EFFORT LARGE  ·  SERVES THE WHOLE TEAM
MEDIA · THE DISH, COOKED
Walkthrough video: the whole recipe run once, start to plated.

DIRECTIONS

  1. 1
    Define Your Icp

    Define who you are for, in tiers with real criteria. Bad ICP in is bad everything out.

    COOK WITH AN ICP DEFINITION · OURS: define-your-icp · OR YOUR OWN

    MEDIA · STEP 1 SCREENSHOT
    What this step's output looks like
  2. 2
    Run the positioning brief

    Say what you do and why you win, the same way every time.

    COOK WITH A POSITIONING BRIEF · OURS: positioning-brief · OR YOUR OWN

    MEDIA · STEP 2 SCREENSHOT
    What this step's output looks like
  3. 3
    Run the brand voice guide

    Set the voice so every output sounds like you, not like AI.

    COOK WITH A BRAND VOICE GUIDE · OURS: brand-voice-guide · OR YOUR OWN

    MEDIA · STEP 3 SCREENSHOT
    What this step's output looks like
  4. 4
    Run the github for gtm

    Learn GitHub first, it is where the repo lives. No CS degree needed.

    COOK WITH A VERSION-CONTROLLED WORKSPACE · OURS: github-for-gtm · OR YOUR OWN

    MEDIA · STEP 4 SCREENSHOT
    What this step's output looks like
  5. 5
    Run the context pack

    Fold the ICP, positioning, and voice into context-pack's cold-start template (what this is, where things live, decisions so far, open items, next move), then save it as CLAUDE.md.

    COOK WITH A CONTEXT PACK · OURS: context-pack · OR YOUR OWN

    MEDIA · STEP 5 SCREENSHOT
    What this step's output looks like
  6. 6
    Run the knowledge base

    Build the context files, greppable and durable.

    COOK WITH A KNOWLEDGE BASE · OURS: knowledge-base · OR YOUR OWN

    MEDIA · STEP 6 SCREENSHOT
    What this step's output looks like
  7. 7
    Run the workspace organizer

    Organize the repo so an agent can actually follow it.

    COOK WITH A WORKSPACE ORGANIZER · OURS: workspace-organizer · OR YOUR OWN

    MEDIA · STEP 7 SCREENSHOT
    What this step's output looks like
  8. 8
    Run the decision log

    Log the calls and ICP changes so you stop re-litigating them.

    COOK WITH A DECISION LOG · OURS: decision-log · OR YOUR OWN

    MEDIA · STEP 8 SCREENSHOT
    What this step's output looks like

THE FINISHED DISH · WHAT YOU SERVE

Your ICP, positioning, and voice defined, then structured into a CLAUDE.md brain and a context pack any teammate or agent runs on, kept current.

MEDIA · THE PLATED RESULT
The finished deliverable, redacted, exactly as it looks when the recipe is done

GO DEEPER · The full playbook page carries the guide, the proof build, and the receipts. Read it.