THE AI SALES COOKBOOK/SIDES/THE SEALED LEAK

The Sealed Leak

Demo-to-proposal has quietly halved and nobody noticed until the forecast call. Diagnose the leak and close it. If the real question is whether this quarter's number is real, run diagnose-the-miss first; run this once you know which stage and which reps need to change.

TASTE TEST PASSED · RAN IN PRODUCTION
PREP ~30 MIN  ·  COOK DAYS TO WEEKS  ·  EFFORT MEDIUM  ·  SERVES REVOPS
MEDIA · THE DISH, COOKED
Walkthrough video: the whole recipe run once, start to plated.

DIRECTIONS

  1. 1
    Run the strike zone analyst

    Diagnose why the funnel converts, and where it leaks.

    COOK WITH A STRIKE ZONE ANALYST · OURS: strike-zone-analyst · OR YOUR OWN

    MEDIA · STEP 1 SCREENSHOT
    What this step's output looks like
  2. 2
    Run the funnel metrics

    Make that leak defensible: pin the exact numbers so the room argues the fix, not the math.

    COOK WITH A FUNNEL METRICS · OURS: funnel-metrics · OR YOUR OWN

    MEDIA · STEP 2 SCREENSHOT
    What this step's output looks like
  3. 3
    Run the pipeline creation analyst

    Check coverage per channel and per rep.

    COOK WITH A PIPELINE CREATION ANALYST · OURS: pipeline-creation-analyst · OR YOUR OWN

    MEDIA · STEP 3 SCREENSHOT
    What this step's output looks like
  4. 4
    Run the coaching analyst

    Turn the gaps into per-rep coaching.

    COOK WITH A COACHING ANALYST · OURS: coaching-analyst · OR YOUR OWN

    MEDIA · STEP 4 SCREENSHOT
    What this step's output looks like

THE FINISHED DISH · WHAT YOU SERVE

The leak named, the metrics pinned, the coverage math, and a coaching plan per rep.

MEDIA · THE PLATED RESULT
The finished deliverable, redacted, exactly as it looks when the recipe is done

GO DEEPER · The full playbook page carries the guide, the proof build, and the receipts. Read it.