THE AI SALES COOKBOOK/STARTERS/THE LAUNCH

The Launch

You are shipping something and marketing is a scramble. Launch it with assets done and owners named.

TASTE TEST PASSED · RAN IN PRODUCTION

PREP ~30 MIN · COOK DAYS TO WEEKS · EFFORT MEDIUM · SERVES MARKETER

MEDIA · THE DISH, COOKED

Walkthrough video: the whole recipe run once, start to plated.

INGREDIENTS

TAP THE BOX WHEN YOU HAVE IT

Your CRM export, or a pasted listthe data the recipe runs on
A positioning briefours: positioning-brief · or your ownBUILD THIS INGREDIENT →
A launch planours: launch-plan · or your ownBUILD THIS INGREDIENT →
A content briefours: content-brief · or your ownBUILD THIS INGREDIENT →
A demand gen planours: demand-gen-plan · or your ownBUILD THIS INGREDIENT → · SHOP PROVIDERS →
A press pitchours: pr-outreach · or your ownBUILD THIS INGREDIENT →
One named ownerno substitute exists

MISE EN PLACEYour CRM export, or the pasted data for the accounts in play, in front of you before step one.

Recipe Facts

ONE BUILD PER SERVING

Serves: Marketer
Effort: Medium
Prep time: ~30 min
Cook time: days to weeks
Level: Intermediate
Skills used: 5
Course: Starters · Marketing
Cuisine: Tame the GIANT
Taste test: Eval PASS

DIRECTIONS

1
Run the positioning brief
Say the story the same way twice, everywhere.
COOK WITH A POSITIONING BRIEF · OURS: positioning-brief · OR YOUR OWN
MEDIA · STEP 1 SCREENSHOT
What this step's output looks like
2
Launch Plan
Build a tiered launch plan sized to the release.
COOK WITH A LAUNCH PLAN · OURS: launch-plan · OR YOUR OWN
MEDIA · STEP 2 SCREENSHOT
What this step's output looks like
3
Run the content brief
Hand writers a brief for each asset that needs real copy, named off launch-plan's own list, not just one post.
COOK WITH A CONTENT BRIEF · OURS: content-brief · OR YOUR OWN
MEDIA · STEP 3 SCREENSHOT
What this step's output looks like
4
Run the demand gen plan
Build a demand plan whose math you can check, scoped to major (T1) launches with a real pipeline target, not every ship.
COOK WITH A DEMAND GEN PLAN · OURS: demand-gen-plan · OR YOUR OWN
MEDIA · STEP 4 SCREENSHOT
What this step's output looks like
5
Run the pr outreach
Get press without spray-and-pray, only when the launch clears its own is-this-a-story test.
COOK WITH A PRESS PITCH · OURS: pr-outreach · OR YOUR OWN
MEDIA · STEP 5 SCREENSHOT
What this step's output looks like

THE FINISHED DISH · WHAT YOU SERVE

Positioning, a tiered launch plan, briefs for the assets that actually need copy, and a demand plan or press pitch when the launch is big enough to call for one.

MEDIA · THE PLATED RESULT

The finished deliverable, redacted, exactly as it looks when the recipe is done

GO DEEPER · The full playbook page carries the guide, the proof build, and the receipts. Read it.