THE AI SALES COOKBOOK/CHEF'S TABLE/THE REPRICED BASE

The Repriced Base

Per-seat pricing bets your revenue on your customer's headcount. Reprice to capture the value you create and de-risk the base.

TASTE TEST PASSED · RAN IN PRODUCTION
PREP ~30 MIN  ·  COOK DAYS TO WEEKS  ·  EFFORT MEDIUM  ·  SERVES FOUNDER, GTM LEADER
MEDIA · THE DISH, COOKED
Walkthrough video: the whole recipe run once, start to plated.

DIRECTIONS

  1. 1
    Run the pricing packaging

    Find where the model breaks and propose a value metric and tiers as a hypothesis, numbers to validate next, not to ship yet.

    COOK WITH A PRICING PACKAGING · OURS: pricing-packaging · OR YOUR OWN

    MEDIA · STEP 1 SCREENSHOT
    What this step's output looks like
  2. 2
    Run the customer research

    Test that hypothesis with real buyers before any number gets finalized; what they say sets the actual metric and tiers.

    COOK WITH A CUSTOMER RESEARCH · OURS: customer-research · OR YOUR OWN

    MEDIA · STEP 2 SCREENSHOT
    What this step's output looks like
  3. 3
    Run the positioning brief

    Frame the buyer-validated packaging on value, not features.

    COOK WITH A POSITIONING BRIEF · OURS: positioning-brief · OR YOUR OWN

    MEDIA · STEP 3 SCREENSHOT
    What this step's output looks like
  4. 4
    Run the business case

    Justify the validated change to the accounts it affects most.

    COOK WITH A BUSINESS CASE · OURS: business-case · OR YOUR OWN

    MEDIA · STEP 4 SCREENSHOT
    What this step's output looks like

THE FINISHED DISH · WHAT YOU SERVE

A value metric and clean tiers validated with real buyers, the positioning that frames it, a business case for the accounts it hits hardest, and the modeled impact before you change a thing.

MEDIA · THE PLATED RESULT
The finished deliverable, redacted, exactly as it looks when the recipe is done

GO DEEPER · The full playbook page carries the guide, the proof build, and the receipts. Read it.