THE AI SALES COOKBOOK/STARTERS/THE PARTNER CHANNEL

The Partner Channel

Partnerships that stop at a signed agreement produce nothing. Recruit, activate, and co-sell.

TASTE TEST PASSED · RAN IN PRODUCTION
PREP ~30 MIN  ·  COOK DAYS TO WEEKS  ·  EFFORT MEDIUM  ·  SERVES MARKETER
MEDIA · THE DISH, COOKED
Walkthrough video: the whole recipe run once, start to plated.

DIRECTIONS

  1. 1
    Run the partner recruit

    Score the fit and pitch mutual value in their terms.

    COOK WITH A PARTNER RECRUIT · OURS: partner-recruit · OR YOUR OWN

    MEDIA · STEP 1 SCREENSHOT
    What this step's output looks like
  2. 2
    Run the co sell play

    Map a named account across both companies and close together.

    COOK WITH A CO SELL PLAY · OURS: co-sell-play · OR YOUR OWN

    MEDIA · STEP 2 SCREENSHOT
    What this step's output looks like
  3. 3
    Run the abm play

    Run it as a Tier 1, 1:1 play on the account you just picked, not a list-wide tiering pass.

    COOK WITH AN ABM PLAY · OURS: abm-play · OR YOUR OWN

    MEDIA · STEP 3 SCREENSHOT
    What this step's output looks like
  4. 4
    Run the field event plan

    Run an event that produces pipeline, not badges.

    COOK WITH A FIELD EVENT PLAN · OURS: field-event-plan · OR YOUR OWN

    MEDIA · STEP 4 SCREENSHOT
    What this step's output looks like

THE FINISHED DISH · WHAT YOU SERVE

The right partners, a first joint motion, a named-account co-sell, and events that convert.

MEDIA · THE PLATED RESULT
The finished deliverable, redacted, exactly as it looks when the recipe is done

GO DEEPER · The full playbook page carries the guide, the proof build, and the receipts. Read it.