Course Three: Signal to Motion
Episode 3, made runnable. You built the context brain in Episode 2. The signal library is the file that turns it from a reference doc into a system that acts. Define your signals, then wire the freshest to a motion. A signal without a motion is just a dashboard.
DIRECTIONS
- 1Build Signal Library
Define your signals: detection, points, a decay curve for scoring, and combinations. Decay sets how long a signal counts as fit, a different clock than trigger-outreach's freshness window for messaging.
COOK WITH A BUILD SIGNAL LIBRARY · OURS: build-signal-library · OR YOUR OWN
MEDIA · STEP 1 SCREENSHOTWhat this step's output looks like - 2Run the icp scoring
Score the account the signal fired on: fold hire and funding signals into the base-rank fit list, and reserve the product-usage and buyer-intent escalators for signals that actually match those two categories.
COOK WITH AN ICP SCORING · OURS: icp-scoring · OR YOUR OWN
MEDIA · STEP 2 SCREENSHOTWhat this step's output looks like - 3Run the trigger outreach
Set trigger-outreach's FRESHNESS window per signal type. A 90-day decay curve says the signal still scores; the touch runs on its own, usually shorter, freshness window so the outreach stays timely.
COOK WITH A SIGNAL-TRIGGERED OUTREACH PLAY · OURS: trigger-outreach · OR YOUR OWN
MEDIA · STEP 3 SCREENSHOTWhat this step's output looks like - 4Run the comms agent
Route the output to the record, channel, or rep, and log it so the library can learn.
COOK WITH A COMMS ROUTER · OURS: comms-agent · OR YOUR OWN
MEDIA · STEP 4 SCREENSHOTWhat this step's output looks like
THE FINISHED DISH · WHAT YOU SERVE
A real signal library with detection, decay, and combinations, then one signal scored, acted on while fresh, and routed back where it belongs.
GO DEEPER · The full playbook page carries the guide, the proof build, and the receipts. Read it.