THE AI SALES COOKBOOK/MAINS/THE SIGNED DEAL

The Signed Deal

A deal is live and you cannot afford to wing it. Run it like your best rep.

TASTE TEST PASSED · RAN IN PRODUCTION
PREP ~30 MIN  ·  COOK DAYS TO WEEKS  ·  EFFORT MEDIUM  ·  SERVES AE, SALES LEADER
MEDIA · THE DISH, COOKED
Walkthrough video: the whole recipe run once, start to plated.

DIRECTIONS

  1. 1
    Run the discovery framework

    Qualify the deal and name the gaps.

    COOK WITH A DISCOVERY FRAMEWORK · OURS: discovery-framework · OR YOUR OWN

    MEDIA · STEP 1 SCREENSHOT
    What this step's output looks like
  2. 2
    Run the demo script

    Map the demo to the problems they actually stated.

    COOK WITH A DEMO SCRIPT · OURS: demo-script · OR YOUR OWN

    MEDIA · STEP 2 SCREENSHOT
    What this step's output looks like
  3. 3
    Run the business case

    Put a one-page ROI narrative in the committee's hands.

    COOK WITH A BUSINESS CASE · OURS: business-case · OR YOUR OWN

    MEDIA · STEP 3 SCREENSHOT
    What this step's output looks like
  4. 4
    Run the mutual action plan

    Give the deal a dated path to signature.

    COOK WITH A MUTUAL ACTION PLAN · OURS: mutual-action-plan · OR YOUR OWN

    MEDIA · STEP 4 SCREENSHOT
    What this step's output looks like
  5. 5
    Run the negotiation prep

    Protect price and terms with a concession ladder.

    COOK WITH A NEGOTIATION PREP · OURS: negotiation-prep · OR YOUR OWN

    MEDIA · STEP 5 SCREENSHOT
    What this step's output looks like

THE FINISHED DISH · WHAT YOU SERVE

A qualified deal, a buyer-specific demo, a business case, and a dated path to signed.

MEDIA · THE PLATED RESULT
The finished deliverable, redacted, exactly as it looks when the recipe is done

GO DEEPER · The full playbook page carries the guide, the proof build, and the receipts. Read it.