Diagnose the churn, then re-open on a real trigger
The accounts you lost are the warmest pipeline you are ignoring. This is the outbound play: diagnose the real reason from usage and support data, then re-open with a timed, relevant trigger, not an onboarding audit and not a we-miss-you blast.
DIRECTIONS
- 1Run the churn analysis
Extract why accounts actually left, not the stated reason.
COOK WITH A CHURN ANALYSIS · OURS: churn-analysis · OR YOUR OWN
MEDIA · STEP 1 SCREENSHOTWhat this step's output looks like - 2Run the winback play
Match the levers to the real cause, then re-onboard instead of discounting.
COOK WITH A WINBACK PLAY · OURS: winback-play · OR YOUR OWN
MEDIA · STEP 2 SCREENSHOTWhat this step's output looks like - 3Run the trigger outreach
Catch the fresh signal and confirm it is inside the freshness window; hand the angle and timing to cold-email-writer instead of drafting the touch here.
COOK WITH A SIGNAL-TRIGGERED OUTREACH PLAY · OURS: trigger-outreach · OR YOUR OWN
MEDIA · STEP 3 SCREENSHOTWhat this step's output looks like - 4Run the cold email writer
Write the win-back touch itself, on one idea, using the angle and timing trigger-outreach just flagged.
COOK WITH A COLD EMAIL WRITER · OURS: cold-email-writer · OR YOUR OWN
MEDIA · STEP 4 SCREENSHOTWhat this step's output looks like
THE FINISHED DISH · WHAT YOU SERVE
The real churn theme, a win-back angle matched to the cause, and a timely, relevant re-open on the accounts worth it.
GO DEEPER · The full playbook page carries the guide, the proof build, and the receipts. Read it.