THE AI SALES COOKBOOK/MAINS/THE WON BAKE-OFF

The Won Bake-Off

You are in a bake-off against a competitor. Win it without trashing anyone.

TASTE TEST PASSED · RAN IN PRODUCTION
PREP ~30 MIN  ·  COOK DAYS TO WEEKS  ·  EFFORT MEDIUM  ·  SERVES AE, SALES LEADER
MEDIA · THE DISH, COOKED
Walkthrough video: the whole recipe run once, start to plated.

DIRECTIONS

  1. 1
    Run the crm analyst

    Get the structured read on where the deal stands.

    COOK WITH A CRM READ · OURS: crm-analyst · OR YOUR OWN

    MEDIA · STEP 1 SCREENSHOT
    What this step's output looks like
  2. 2
    Run the competitive battlecard

    Know where you win, their traps, and the reframes.

    COOK WITH A COMPETITIVE BATTLECARD · OURS: competitive-battlecard · OR YOUR OWN

    MEDIA · STEP 2 SCREENSHOT
    What this step's output looks like
  3. 3
    Run the champion plan

    Build a champion so it does not rest on one person.

    COOK WITH A CHAMPION PLAN · OURS: champion-plan · OR YOUR OWN

    MEDIA · STEP 3 SCREENSHOT
    What this step's output looks like
  4. 4
    Run the business case

    Frame the cost of the problem and doing nothing.

    COOK WITH A BUSINESS CASE · OURS: business-case · OR YOUR OWN

    MEDIA · STEP 4 SCREENSHOT
    What this step's output looks like

THE FINISHED DISH · WHAT YOU SERVE

A clear read on the deal, a battlecard, a real champion, and a business case that lands.

MEDIA · THE PLATED RESULT
The finished deliverable, redacted, exactly as it looks when the recipe is done

GO DEEPER · The full playbook page carries the guide, the proof build, and the receipts. Read it.