THE AI SALES COOKBOOK/STARTERS/THE FOUNDER MOTION

The Founder Motion

You are the best rep and the bottleneck. Run the motion, then build the team to take it.

TASTE TEST PASSED · RAN IN PRODUCTION
PREP ~30 MIN  ·  COOK DAYS TO WEEKS  ·  EFFORT MEDIUM  ·  SERVES SDR, SDR MANAGER
MEDIA · THE DISH, COOKED
Walkthrough video: the whole recipe run once, start to plated.

DIRECTIONS

  1. 1
    Run the discovery framework

    Run discovery you can teach, not just intuit.

    COOK WITH A DISCOVERY FRAMEWORK · OURS: discovery-framework · OR YOUR OWN

    MEDIA · STEP 1 SCREENSHOT
    What this step's output looks like
  2. 2
    Run the cold email writer

    Write outreach that earns a reply.

    COOK WITH A COLD EMAIL WRITER · OURS: cold-email-writer · OR YOUR OWN

    MEDIA · STEP 2 SCREENSHOT
    What this step's output looks like
  3. 3
    Run the hiring scorecard

    Define the first sales hire before you post it.

    COOK WITH A HIRING SCORECARD · OURS: hiring-scorecard · OR YOUR OWN

    MEDIA · STEP 3 SCREENSHOT
    What this step's output looks like
  4. 4
    Run the enablement plan

    Ramp them to quota on your motion, fast.

    COOK WITH AN ENABLEMENT PLAN · OURS: enablement-plan · OR YOUR OWN

    MEDIA · STEP 4 SCREENSHOT
    What this step's output looks like

THE FINISHED DISH · WHAT YOU SERVE

A repeatable discovery and outreach motion, and the scorecard and ramp to hand it to your first hires.

MEDIA · THE PLATED RESULT
The finished deliverable, redacted, exactly as it looks when the recipe is done

GO DEEPER · The full playbook page carries the guide, the proof build, and the receipts. Read it.