THE AI SALES COOKBOOK/MENUS/THE FOUNDER'S MENU
A COMPLETE SYSTEM · 4 COURSES

The Founder's Menu

You are the best rep and the bottleneck.

Nail who you sell to, run the motion yourself in a way you can teach, then hand it off without losing what worked.

17 SKILLS ACROSS THE MENU  ·  4 OF 4 COURSES PASSED THE TASTE TEST  ·  EACH COURSE INSTALLS IN ONE LINE ON ITS PAGE
  1. STARTERCOOK THIS FIRST
    The Real ICP5 STEPS · MEDIUM

    The real ICP from won-customer patterns, scored and worked. Bad ICP in, bad everything out.

  2. MAINTHE BUILD THIS MENU IS ABOUT
    The Founder Motion4 STEPS · MEDIUM

    Run founder-led sales as a repeatable motion, then build the scorecard and ramp to hand it off.

  3. SIDEMAKES THE MAIN BETTER
    The Scored Market4 STEPS · MEDIUM

    Score the whole market so your scarce time goes to accounts that can actually buy.

  4. SIDEMAKES THE MAIN BETTER
    The Personas4 STEPS · MEDIUM

    Companies do not buy, people do. Message the personas that move deals.

Cook it yourself, course by course. Or have it cooked for you.

TALK TO HEATH →

ROLES LIVE ONLY ON MENUS: A DISH IS A SIDE HERE AND A MAIN ON ITS OWN PAGE. ONE MAIN PER MENU, SIX MENUS EVER.