THE AI SALES COOKBOOK/MAINS/THE PRODUCT CHANNEL

The Product Channel

Your best-fit buyers are already using the product for free, and reps keep treating them like cold leads. Work the product channel like the warm one it is.

TASTE TEST PASSED · RAN IN PRODUCTION
PREP ~30 MIN  ·  COOK DAYS TO WEEKS  ·  EFFORT MEDIUM  ·  SERVES AE, SALES LEADER
MEDIA · THE DISH, COOKED
Walkthrough video: the whole recipe run once, start to plated.

DIRECTIONS

  1. 1
    Run the product usage analyst

    Read who is ready to buy by how they use you.

    COOK WITH A PRODUCT USAGE ANALYST · OURS: product-usage-analyst · OR YOUR OWN

    MEDIA · STEP 1 SCREENSHOT
    What this step's output looks like
  2. 2
    Run the trigger outreach

    Catch the usage signal and confirm it is inside the freshness window; hand the angle and timing to cold-email-writer instead of drafting the touch here.

    COOK WITH A SIGNAL-TRIGGERED OUTREACH PLAY · OURS: trigger-outreach · OR YOUR OWN

    MEDIA · STEP 2 SCREENSHOT
    What this step's output looks like
  3. 3
    Run the cold email writer

    Write the first-touch email itself, opening with what they are already doing in the product, using the angle and timing trigger-outreach just flagged.

    COOK WITH A COLD EMAIL WRITER · OURS: cold-email-writer · OR YOUR OWN

    MEDIA · STEP 3 SCREENSHOT
    What this step's output looks like
  4. 4
    Run the cadence builder

    Sequence the touches with a point, tuned to a warm product lead.

    COOK WITH A CADENCE BUILDER · OURS: cadence-builder · OR YOUR OWN

    MEDIA · STEP 4 SCREENSHOT
    What this step's output looks like

THE FINISHED DISH · WHAT YOU SERVE

A read on who is ready by how they use you, a timely reason to reach out, and a first touch that opens with their usage instead of a template.

MEDIA · THE PLATED RESULT
The finished deliverable, redacted, exactly as it looks when the recipe is done

GO DEEPER · The full playbook page carries the guide, the proof build, and the receipts. Read it.