THE AI SALES COOKBOOK/STARTERS/THE BOOKED MEETING

The Booked Meeting

You have a name on a list and a quarter to hit. Turn it into a booked meeting.

TASTE TEST PASSED · RAN IN PRODUCTION
PREP ~30 MIN  ·  COOK DAYS TO WEEKS  ·  EFFORT MEDIUM  ·  SERVES SDR, SDR MANAGER
MEDIA · THE DISH, COOKED
Walkthrough video: the whole recipe run once, start to plated.

DIRECTIONS

  1. 1
    Pull your list

    Turn the ICP into a scored, prioritized target list.

    COOK WITH A LIST BUILDER · OURS: outbound-list-builder · OR YOUR OWN

    MEDIA · STEP 1 SCREENSHOT
    What this step's output looks like
  2. 2
    Catch the timely reason

    Catch a buying signal and reach out while it is fresh.

    COOK WITH A SIGNAL-TRIGGERED OUTREACH PLAY · OURS: trigger-outreach · OR YOUR OWN

    MEDIA · STEP 2 SCREENSHOT
    What this step's output looks like
  3. 3
    Write the first touch

    Write the first touch on one idea, no filler.

    COOK WITH A COLD EMAIL WRITER · OURS: cold-email-writer · OR YOUR OWN

    MEDIA · STEP 3 SCREENSHOT
    What this step's output looks like
  4. 4
    Add the second channel

    Add a value-first second channel.

    COOK WITH A SOCIAL TOUCH, LINKEDIN OR ANY · OURS: linkedin-outreach · OR YOUR OWN

    MEDIA · STEP 4 SCREENSHOT
    What this step's output looks like
  5. 5
    Sequence every touch

    Sequence every touch with a point and a clean break-up.

    COOK WITH A CADENCE BUILDER · OURS: cadence-builder · OR YOUR OWN

    MEDIA · STEP 5 SCREENSHOT
    What this step's output looks like

THE FINISHED DISH · WHAT YOU SERVE

A scored target, a timely reason to reach out, and a multi-channel sequence that gets a reply.

MEDIA · THE PLATED RESULT
The finished deliverable, redacted, exactly as it looks when the recipe is done

GO DEEPER · The full playbook page carries the guide, the proof build, and the receipts. Read it.